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Latest from GL Suite
Launches, product updates and field notes from people who run marketing stacks every day.
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GL Suite now introduces itself as a software house
What changes on the site and in how we work: our own products, which we keep running, and custom software for the process nobody sells off the shelf.
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BrandMeUp is now available
Positioning, tone of voice and visual direction in one place, so writers, designers and agencies all work from the same brand.
SEOme is now available
An SEO audit that ends in a list of what to fix first, ranked by impact, instead of a 200-line report.
An SEO audit with 200 issues is not a plan
Why listing everything wrong with a site rarely leads to any fix, and a simple order for turning the report into this week's work.
When everyone on the team describes the brand differently
The most common sign that positioning never left the slide deck, and three questions to find out whether it's happening to your brand.