Brand guidelines

1. Name

The name is written "GL Suite", with a space and a capital S. Do not use "GLSuite", "Gl suite" or "GL SUITE" in running text. Products have their own names with fixed spelling: BrandMeUp, SEOme, GoMarketer, LPMaker, GL Forms, UTMize, GL Data, Dora AI, Atlas AI.

In formal documents, GL Suite is introduced as "GL Suite, the software house of GuessLess".

2. Voice

Short sentences, concrete verbs, no promise we cannot prove. We talk about work and systems, not "digital transformation". When a product is in development, we say it is in development.

3. Logo

The logo has a white version (for dark backgrounds) and a black one (for light backgrounds). Use whichever gives more contrast, with clear space of at least the height of the letter "G" around it. Do not rotate, recolour, distort, add shadows or outlines, or place it over busy photography.

4. Colours

The palette is short on purpose:

• Black #000000 — background of the site and dark pieces.
• Off-white #F5F5F5 — main text on black.
• Greys #C4C4C4, #8A8A8A and #5C5C5C — secondary text, support and labels.
• GL Suite blue #0014FF — the brand accent on light backgrounds; on black, use the lightened #5B74FF.
• Status green #10B981 — only to indicate "open" or "in operation".

5. Typography

Headings in Montserrat, medium weight, tight tracking. Body text in DM Sans. Code, dates and status labels in JetBrains Mono. Do not use the brand fonts to imitate third-party pieces.

6. What not to do

• do not use the logo or name to suggest a partnership, endorsement or certification that does not exist;
• do not combine the brand with third-party brands without a written agreement;
• do not create logo variations, including "coloured" or effect versions;
• do not use the brand on domains, profiles or apps that are not ours.

7. Requests and approvals

To request logo files or approve a use: contato@glsuite.io.